Category Archives: Inspiration

Show the product and it will sell itself

This video demonstrates that complex products are sometimes best explained by simply showing them at work – a technique Apple has successfully employed in much of their marketing. The video shows the concept of a product which is designed to … Continue reading

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Grumo Media

Shortly after describing my experience drafting a script for my first explanation video, I stumbled upon an excellent article by Grumo media which describes their video production process in detail, presented as a How-To guide. The article contains invaluable advice … Continue reading

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Unbound

A really cleanly presented video which describes the crowd-sourced book publishing model offered by Unbound The video is competently constructed and although overall it is not particularly innovative, i was very impressed by one scene and the manner in which … Continue reading

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Prezi – zooming presentation software

This is an example of an explanation video created using a very interesting tool called Prezi which would appear to be an inexpensive way of producing an explanation video that is more dynamic than a simple PowerPoint presentation. A Prezi … Continue reading

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Reel Clever

Reel Clever help to connect filmmakers with businesses looking to produce a film. They have posted about their experiences creating an explanation video, which uses the whiteboard scribing style to promote their service. In addition to talking about their process … Continue reading

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Silent movie

This is the first explanation video I’ve come across that doesn’t feature a narrator. Instead, the message is delivered entirely using subtitles, synchronised with the antics of the silhouetted figures above. No sound effects have been used and the only … Continue reading

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Every force in nature

I briefly considered not including this particular video since it doesn’t really match my definition of an explanation video. At over five minutes long, this video is more than twice as long as others I’ve posted and has been created … Continue reading

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