Author Archives: Wheelies

Show the product and it will sell itself

This video demonstrates that complex products are sometimes best explained by simply showing them at work – a technique Apple has successfully employed in much of their marketing. The video shows the concept of a product which is designed to … Continue reading

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Creating an Animation: Part 3 – Animating a Falling, Bouncing Object

My first attempt at animation was disappointing. I started on the easiest scene, or so I thought. Three blocks and a pound sign were to drop from the sky, one after another, to form a stack. I imported the first … Continue reading

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Grumo Media

Shortly after describing my experience drafting a script for my first explanation video, I stumbled upon an excellent article by Grumo media which describes their video production process in detail, presented as a How-To guide. The article contains invaluable advice … Continue reading

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Unbound

A really cleanly presented video which describes the crowd-sourced book publishing model offered by Unbound The video is competently constructed and although overall it is not particularly innovative, i was very impressed by one scene and the manner in which … Continue reading

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Creating an Animation: Part 2 – The Script

In part 1, I described how I experimented with several drawing and animation tools until I settled on the ones that suited me. The next step was writing the script. Having viewed a number of explanation videos produced by professional … Continue reading

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Xtranormal

A tool we seriously considered using to produce our explanation video was Xtranormal. This free tool allows you to generate a two minute video in a few minutes by selecting a backdrop and choosing from a list of 3 dimensional, … Continue reading

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Prezi – zooming presentation software

This is an example of an explanation video created using a very interesting tool called Prezi which would appear to be an inexpensive way of producing an explanation video that is more dynamic than a simple PowerPoint presentation. A Prezi … Continue reading

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